What Is Not Ranking in the Google Map Pack Costing You?

Q: What is the Google Map Pack?

The Google Map Pack (also called the local 3-pack) is the set of three businesses Google shows with a map at the top of local search results. Most local searchers choose a business from those three listings.

Q: How do I find my position in the Map Pack?

Search your main keyword on your phone while standing where your customers are, using a private or incognito window so your own history doesn't affect results. Note whether your business appears in the top three Maps listings, and check again from a few different parts of your service area.

Q: Where do the search volume and click value numbers come from?

Search volumes and bid ranges come from national Google Ads keyword data (via KeywordTool.io, November 2026) for a common search in each trade, scaled to your city's population. They are estimates for planning, not exact local counts.

Answer a few questions about your business, your city and your main keyword. In about two minutes you'll see how many customers and how much revenue go to the three businesses above you every month.

Step 1 of 4

Your business and your market

We'll use this to estimate how many people search for your service in your city each month.

What type of business are you?

Your main city

Your most important keyword — what would a customer type into Google? Average value of a new customer (first job, in dollars)

Your estimated cost of not being in the Map Pack

customers going to competitors each month

in lost revenue each month

of your goal the Map Pack could supply

Keyword snapshot

Your keyword

estimated monthly searches in your city

what advertisers pay per click on Google Ads

monthly ad value of the top 3 Maps spots

Where your customers go

You vs. the top 3

Search	Your position	Your customers / mo	If you were #1–3

Positions you marked "I don't know" are treated as outside the top 3.

Your goal

Can the Map Pack hit your goal?

You want 0 new customers a month. Today Google brings you about 0.

Today

With top-3 Map Pack rankings for these searches

Review gap

Your review gap

reviews behind the #1 business

months to catch up at your current pace

months to catch up asking every customer automatically

"Asking every customer" assumes an automatic text request after every finished job, with about 1 in 5 customers leaving a review. Results vary by business.

Close the gap with the Hands-Free 5-Star Google Review Generator

Every finished job triggers a review request by text, with a reminder, so fresh 5-star reviews keep coming in without you having to remember. More recent reviews help you climb into the Map Pack and win the click once you're there.

See the Google Review Generator Get a free Map Pack check

How this is calculated (and what the numbers mean)

Watch

How contractors get found (and booked) on Google

A short walkthrough of how Waco and Central Texas contractors win more calls from Google Maps, reviews and a site that books jobs.

Video: Waco Marketing Agency for Contractors - JREdmonson Solutions · Free guide: How to Get Into the Google Map Pack (PDF)

Google Map Pack questions

What is the Google Map Pack?

The Google Map Pack, also called the local 3-pack, is the set of three businesses Google shows with a map at the top of local search results. Most people searching for a local service choose one of those three businesses instead of scrolling further.

How do I find my position in the Map Pack?

Search your main keyword on your phone, in a private or incognito window, while you're inside your service area. Check whether your business is in the three listings under the map. Results change by location, so check from a few different parts of town.

How do Google reviews affect Map Pack rankings?

Google ranks local results by relevance, distance and prominence, and reviews are a big part of prominence. They also decide who gets picked: BrightLocal's 2026 Local Consumer Review Survey found 47% of consumers won't use a business with fewer than 20 reviews, and 74% only care about reviews from the last three months.

Where do the search and click-value numbers come from?

Search volumes and Google Ads bid ranges come from national keyword data (KeywordTool.io, November 2026) for a common search in each trade, scaled to your city's population. They're planning estimates, not exact local counts — your real numbers will vary.